Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mercent is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 162 other categories.

2 Mercent is leading in Clothing, Home & Garden, Coupons, Sports and 15 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 138 other countries.

2 Mercent is leading in Brunei Darussalam, French Polynesia, Guam, Haiti and 8 other countries.