Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 144 other categories.

2 Mercent is leading in Clothing, Home & Garden, Sports, Fishing and 15 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 112 other countries.

2 Mercent is leading in Mauritius, Guam, Guyana, Bahamas and 15 other countries.