Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 163 other categories.

2 Mercent is leading in Clothing, Coupons, Home & Garden, Universities & Colleges and 16 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 141 other countries.

2 Mercent is leading in French Polynesia, Guam, Mauritius, Namibia and 4 other countries.