Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mirando is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 Mirando has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 83 other categories.

2 AdScale is leading in Games, Software, Video Games, Sports and 81 other categories.


1 Mirando is leading in most countries, including Brazil, Spain, Russia, Mexico and 54 other countries.

2 AdScale is leading in Germany, Indonesia, Viet Nam, Switzerland and 11 other countries.