Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mirando is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Internet & Telecom, Computer & Electronics, Games, Software and 87 other categories.

2 Mirando is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 68 other categories.


1 Mirando is leading in most countries, including Brazil, India, Mexico, Spain and 56 other countries.

2 AdScale is leading in Germany, Indonesia, France, Ukraine and 21 other countries.