Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 165 other categories.

2 Moat is leading in Maps, Weddings, Golf, Credit, Loans & Mortgages and one other category.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 133 other countries.

2 Moat hasn't got a lead over AdScale in any country.