Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Moat is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 170 other categories.

2 Moat is leading in Maps, Golf, Weddings, Credit, Loans & Mortgages and 2 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 155 other countries.

2 Moat is leading in British Indian Ocean Territory, Zimbabwe, Bhutan, Lesotho and 2 other countries.