Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Travel, Shopping and 90 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 82 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 118 other countries.

2 Neodata is leading in Italy, Malta, Cape Verde and San Marino.