Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Travel, Shopping and 87 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 85 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 116 other countries.

2 Neodata is leading in Italy, Trinidad and Tobago and San Marino.