Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 122 other categories.

2 Neodata is leading in Business & Industry, Marketing & Advertising, Travel, Accommodation & Hotels and 57 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 159 other countries.

2 Neodata is leading in Italy, San Marino, Suriname, Jersey and one other country.