Market Share by Top Websites

1 Ziff Davis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to Ziff Davis in all segments.

Websites Categories

1 Ziff Davis has better usage coverage in more websites categories. Including Games, News & Media, Health, Business & Consumer Services and 11 other categories.

2 AdScale is leading in Computers Electronics & Technology, Arts & Entertainment, Science & Education, Reference Materials and 5 other categories.

Geography

1 Ziff Davis is leading in most countries, including United States, Italy, United Kingdom, Denmark and 59 other countries.

2 AdScale is leading in Germany, India, Japan, Indonesia and 47 other countries.