Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Autos & Vehicles, Music & Audio, Chats & Forums, Shopping and 102 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 84 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 76 other countries.

2 AdScale is leading in Germany, Indonesia, India, Brazil and 66 other countries.