Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Music & Audio and 155 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 50 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 106 other countries.

2 AdScale is leading in Germany, Indonesia, Brazil, India and 54 other countries.