Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, News & Media, Music & Audio and 165 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 39 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 118 other countries.

2 AdScale is leading in Germany, Indonesia, Brazil, India and 46 other countries.