Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Music & Audio and 151 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 51 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 112 other countries.

2 Nielsen Display Ads is leading in France, United States, Italy, United Kingdom and 63 other countries.