Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 160 other categories.

2 Platform161 is leading in Science, Real Estate, Social Sciences, Accommodation & Hotels and 22 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 157 other countries.

2 Platform161 is leading in Netherlands, Sweden, Niue, Isle Of Man and one other country.