Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 143 other categories.

2 Platform161 is leading in Real Estate, Science, Social Sciences, Construction & Maintenance and 19 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 121 other countries.

2 Platform161 is leading in Netherlands, Sweden, Denmark, Finland and 2 other countries.