Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 161 other categories.

2 Platform161 is leading in Real Estate, Science, Social Sciences, Clothing and 18 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 125 other countries.

2 Platform161 is leading in Netherlands, Sweden, Belgium, Norway and 3 other countries.