Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 157 other categories.

2 Platform161 is leading in Science, Social Sciences, Real Estate, Accommodation & Hotels and 20 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 128 other countries.

2 Platform161 is leading in Netherlands, Sweden, Norway, Finland and 2 other countries.