Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 160 other categories.

2 Plista is leading in Energy, Womens Interests, Automotive News, Associations and 6 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 120 other countries.

2 Plista is leading in Poland, Netherlands, China, Switzerland and 4 other countries.