Market Share by Top Websites

1 AdScale is leading in Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 136 other categories.

2 Plista is leading in Newspapers, Home & Garden, Magazines & E-Zines, Gardening and 20 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Brazil, India, Mexico and 112 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Switzerland and 5 other countries.