Market Share by Top Websites

1 AdScale is leading in Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 151 other categories.

2 Plista is leading in Newspapers, Magazines & E-Zines, Banking, Womens Interests and 18 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 114 other countries.

2 Plista is leading in Poland, Netherlands, China, Australia and 7 other countries.