Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 165 other categories.

2 Plista is leading in Energy, Automotive News, Camps, Beverages and 4 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 131 other countries.

2 Plista is leading in Poland, Netherlands, China, Australia and 2 other countries.