Market Share by Top Websites

1 AdScale is leading in Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 159 other categories.

2 Plista is leading in Newspapers, Womens Interests, Energy, Sports News and 7 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 115 other countries.

2 Plista is leading in Poland, Netherlands, China, Switzerland and 7 other countries.