Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 159 other categories.

2 PointRoll is leading in Transportation & Logistics, Car Buying, Womens Interests, Coupons and 15 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 127 other countries.

2 PointRoll is leading in Zimbabwe and Angola.