Market Share by Top Websites

1 AdScale is leading in Top 1M Sites and The Entire Web.

2 Popin is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 169 other categories.

2 Popin is leading in Sports News, Baseball, Tennis, Beverages and 2 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 124 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 3 other countries.