Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Computers Electronics & Technology, Travel & Tourism and 19 other categories.

2 AdScale is leading in Reference Materials.

Geography

1 AdScale is leading in most countries, including Germany, India, United States, Czech Republic and 85 other countries.

2 Popin is leading in Taiwan, Japan, Indonesia, Hong Kong and 8 other countries.