Market Share by Top Websites

1 AdScale is leading in Top 1M Sites and The Entire Web.

2 Popin is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 167 other categories.

2 Popin is leading in Magazines & E-Zines, Sports News, Baseball, Business News and 4 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 156 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, China and 3 other countries.