Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 167 other categories.

2 AdScale is leading in Internet & Telecom, Games, Video Games, Social Network and 24 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 76 other countries.

2 AdScale is leading in Germany, Indonesia, France, Russia and 54 other countries.