Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 AdScale is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 157 other categories.

2 AdScale is leading in Social Network, Relationships & Dating, Restaurants & Delivery, Newspapers and 39 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 75 other countries.

2 Smowtion is leading in Mexico, Argentina, India, Spain and 57 other countries.