Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 155 other categories.

2 AdScale is leading in Social Network, Newspapers, Pets, Relationships & Dating and 42 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Ukraine, Russia and 92 other countries.

2 Smowtion is leading in Spain, Argentina, Mexico, India and 72 other countries.