Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 163 other categories.

2 SpecificClick is leading in Religion & Spirituality, Law & Government, Car Buying, Performing Arts and 12 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 166 other countries.

2 SpecificClick is leading in Norway, Tuvalu, Kiribati, Bermuda and 2 other countries.