Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Spring Metrics is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 164 other categories.

2 Spring Metrics is leading in Accommodation & Hotels, Clothing, Car Buying, Home & Garden and 20 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 159 other countries.

2 Spring Metrics is leading in Palestinian Territories, Aruba, Lesotho, French Polynesia and one other country.