Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 172 other categories.

2 SwitchAds is leading in Conditions & Diseases, Football, Home Improvement, Ask an Expert and 2 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 116 other countries.

2 SwitchAds is leading in Bulgaria, Cape Verde, Fiji, Luxembourg and one other country.