Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 151 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Weddings, Law, Reproductive Health and one other category.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 120 other countries.

2 Total Media is leading in Israel and Togo.