Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeTracker is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 147 other categories.

2 AdScale is leading in Internet & Telecom, News & Media, Computer & Electronics, Software and 54 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 135 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Belgium, Niue and 30 other countries.