Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Underdog Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 173 other categories.

2 Underdog Media is leading in Computer Security, Relationships & Dating, Weight Loss, Crime & Prosecution and 2 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 124 other countries.

2 Underdog Media is leading in United States.