Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Underdog Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 171 other categories.

2 Underdog Media is leading in Computer Security, Relationships & Dating, Sports News, Tennis and 4 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 158 other countries.

2 Underdog Media is leading in British Indian Ocean Territory, Madagascar, Puerto Rico, American Samoa and one other country.