Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 164 other categories.

2 Undertone Networks is leading in Basketball, Performing Arts, Mental Health, Law and 7 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 139 other countries.

2 Undertone Networks is leading in El Salvador and Malta.