Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 162 other categories.

2 VisualDNA is leading in Newspapers, Accommodation & Hotels, Fashion & Modeling, Conditions & Diseases and 13 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 122 other countries.

2 VisualDNA is leading in United Kingdom, Ireland, Brunei Darussalam, Papua New Guinea and one other country.