Market Share by Top Websites

1 Yahoo! Overture is leading in The Entire Web.

2 AdScale is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 212 other categories.

2 AdScale is leading in Software, Chats & Forums, Soccer, Humor and 12 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 86 other countries.

2 Yahoo! Overture is leading in Japan, United States, Philippines, Hong Kong and 44 other countries.