Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Overture is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Science & Education and 17 other categories.

2 Yahoo Overture is leading in Food & Drink, Business & Consumer Services and Jobs & Career.


1 AdScale is leading in most countries, including Germany, India, Indonesia, United States and 80 other countries.

2 Yahoo Overture is leading in Japan, Philippines, China, Taiwan and 19 other countries.