Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdServerPub is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 160 other categories.

2 AdServerPub is leading in Classifieds, Movies, Cooking & Recipes, Animation & Comics and 6 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Brazil, Australia and 94 other countries.

2 AdServerPub is leading in France, Morocco, Côte D'ivoire, Tunisia and 9 other countries.