Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdServerPub is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, People & Society and 132 other categories.

2 AdServerPub is leading in TV & Video, Humor, Food & Drink, Classifieds and 21 other categories.


1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 107 other countries.

2 AdServerPub is leading in France, Morocco, Cote d Ivoire, Tunisia and 13 other countries.