Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdServerPub is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 AdServerPub has better usage coverage in more websites categories. Including Arts & Entertainment, Community & Society, Food & Drink, Hobbies & Leisure and 8 other categories.

2 GroupM Server is leading in Computers Electronics & Technology, Games, Vehicles, E-commerce & Shopping and one other category.

Geography

1 GroupM Server is leading in most countries, including Poland, United States, Germany, Denmark and 14 other countries.

2 AdServerPub is leading in France, Mexico, Switzerland and Cameroon.