2
In terms of market share, AdServerPub is clearly lagging behind, losing to Merchenta in all segments.
1
AdServerPub has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Community & Society, Food & Drink and 11 other categories.
2
Merchenta is leading in Lifestyle and E-commerce & Shopping.
1
AdServerPub is leading in most countries, including France, Mexico, Switzerland, Algeria and 3 other countries.
2
Merchenta is leading in Australia, China and Ecuador.