In terms of market share, AdServerPub is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 52 other categories.
AdServerPub is leading in Arts & Entertainment, People & Society, Games, Internet & Telecom and 37 other categories.
AdServerPub is leading in most countries, including France, Morocco, Canada, Belgium and 32 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, India, Vietnam and 17 other countries.