Market Share by Top Websites

1 AdServerPub is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdServerPub in all segments.

Websites Categories

1 AdServerPub has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 80 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Newspapers, Transportation & Logistics, File Sharing and 4 other categories.

Geography

1 AdServerPub is leading in most countries, including France, Belgium, Algeria, Germany and 49 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.