Market Share by Top Websites

1 AdServerPub is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdServerPub in all segments.

Websites Categories

1 AdServerPub has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Business & Industry and 96 other categories.

2 Open AdExchange is leading in Transportation & Logistics, Energy, Sports, Auctions and 2 other categories.

Geography

1 AdServerPub is leading in most countries, including France, United Kingdom, Canada, Germany and 41 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Guatemala.