Market Share by Top Websites

2 In terms of market share, AdServerPub is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 AdServerPub has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Community & Society, Food & Drink and 9 other categories.

2 Open AdExchange is leading in Finance and Home & Garden.

Geography

1 AdServerPub is leading in most countries, including France, Mexico, Switzerland, Algeria and 4 other countries.

2 Open AdExchange is leading in Denmark, Pakistan and Sweden.