Market Share by Top Websites

1 AdServerPub is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdServerPub in all segments.

Websites Categories

1 AdServerPub has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 95 other categories.

2 Open AdExchange is leading in Transportation & Logistics, Sports, Office Products, Auctions and 2 other categories.

Geography

1 AdServerPub is leading in most countries, including France, Belgium, Switzerland, Canada and 48 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Guatemala.