In terms of market share, AdServerPub is clearly lagging behind, losing to SmartContext in all segments.
AdServerPub has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Games, News & Media and 44 other categories.
SmartContext is leading in People & Society, Business & Industry, Internet & Telecom, Video Games and 26 other categories.
AdServerPub is leading in most countries, including France, Germany, Morocco, Algeria and 26 other countries.
SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 17 other countries.