In terms of market share, AdServerPub is clearly lagging behind, losing to Targetix in all segments.
AdServerPub has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, People & Society, Internet & Telecom and 47 other categories.
Targetix is leading in Autos & Vehicles, Business & Industry, Automotive Industry, News & Media and 16 other categories.
AdServerPub is leading in most countries, including France, Germany, Morocco, Algeria and 30 other countries.
Targetix is leading in Russia, Ukraine, Kazakhstan and Belarus.