Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adservice Media is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Finance and 96 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 30 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 31 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 15 other countries.