Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adservice Media is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 67 other categories.

2 DoubleClick AdExchange is leading in Sports, Travel, News & Media, Tourism and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 36 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 15 other countries.