Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and The Entire Web.

2 Adservice Media is leading in Top 1M Sites.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Finance, Shopping and 75 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Autos & Vehicles, Games and 24 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, United States, United Kingdom and 26 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 16 other countries.