Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adservice Media is still behind GroupM Server in all market share segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Finance, Shopping and 81 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Autos & Vehicles, Music & Audio and 19 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Spain, United States and 25 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 14 other countries.