Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adservice Media is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Adult, Internet & Telecom and 219 other categories.

2 Adservice Media is leading in Home Improvement and Poker.

Geography

1 IVW is leading in most countries, including Germany, United States, Russia, India and 185 other countries.

2 Adservice Media is leading in Denmark, Sweden, Norway, Finland and 2 other countries.