Market Share by Top Websites

1 Adservice Media is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adservice Media in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Finance, Shopping and 97 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 14 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 22 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 19 other countries.