Market Share by Top Websites

1 Adservice Media is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adservice Media in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Finance, Shopping and 71 other categories.

2 Microsoft adCenter Conversion is leading in Health, Computer & Electronics, Travel, Software and 57 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 24 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 14 other countries.