In terms of market share, Adservice Media is clearly lagging behind, losing to PayClick in all segments.
Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Finance, Shopping and 66 other categories.
PayClick is leading in People & Society, Arts & Entertainment, News & Media, Sports and 49 other categories.
Adservice Media is leading in most countries, including Denmark, Norway, Sweden, Finland and 19 other countries.
PayClick is leading in Italy, Switzerland, United Kingdom, Argentina and 13 other countries.