Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Music & Audio and 85 other categories.

2 Adservice Media is leading in Business & Industry, Internet & Telecom, Finance, Shopping and 49 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 41 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 8 other countries.