Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Finance, Shopping and 77 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Sports, Newspapers and 23 other categories.


1 Adservice Media is leading in most countries, including Denmark, Norway, Sweden, Spain and 22 other countries.

2 Sanoma is leading in Finland, Peru, Mexico, Estonia and 11 other countries.