Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Finance and 98 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Music & Audio, Newspapers and 28 other categories.


1 Sanoma is leading in most countries, including Romania, Finland, Lithuania, United Kingdom and 37 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Germany and 16 other countries.