Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Computer & Electronics and 105 other categories.

2 Adservice Media is leading in Internet & Telecom, Finance, Shopping, Financial Management and 30 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, France, Spain and 56 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 7 other countries.