Adservice Media is leading in Top 100K Sites and Top 1M Sites.
Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Finance and 94 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 25 other categories.
Adservice Media is leading in most countries, including Denmark, Norway, Sweden, Finland and 26 other countries.
zapunited is leading in India, United States, Egypt, Portugal and 9 other countries.