Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 63 other categories.

2 AdShuffle is leading in People & Society, News & Media, Religion & Spirituality, Health and 21 other categories.


1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 13 other countries.

2 AdShuffle is leading in United Kingdom, Sweden, Denmark, Germany and 8 other countries.