Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdShuffle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 41 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 16 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 24 other countries.

2 AdShuffle is leading in United Kingdom, Mexico, Sweden, Argentina and 5 other countries.