Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Tourism and 34 other categories.

2 AdShuffle is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Health and 27 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 33 other countries.

2 AdShuffle is leading in Canada, Brazil, Philippines, India and 5 other countries.