Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 120 other categories.

2 AdShuffle is leading in Health, Business Services, Nutrition, Weight Loss and 7 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Italy and 69 other countries.

2 AdShuffle is leading in Qatar.