Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 86 other categories.

2 AdShuffle is leading in People & Society, Religion & Spirituality, Health, Business Services and 17 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 52 other countries.

2 AdShuffle is leading in United States, Romania, Kenya, Israel and one other country.