Market Share by Top Websites

1 interclick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Career & Education, Shopping, Universities & Colleges, Food & Drink and 37 other categories.

2 AdShuffle is leading in People & Society, Arts & Entertainment, News & Media, Business & Industry and 32 other categories.


1 AdShuffle is leading in most countries, including Germany, Canada, Venezuela, Sweden and 12 other countries.

2 interclick is leading in United States, Japan, Korea Republic, Turkey and 6 other countries.