Market Share by Top Websites

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 AdShuffle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 47 other categories.

2 Open AdExchange is leading in Shopping, Internet & Telecom, Travel, Real Estate and 14 other categories.


1 AdShuffle is leading in most countries, including United States, Canada, United Kingdom, Brazil and 10 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Cote d Ivoire, Norway and one other country.