Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 AdShuffle has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 33 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Shopping, Travel and 24 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Belgium and 23 other countries.

2 AdShuffle is leading in United States, United Kingdom, Mexico, Ukraine and 5 other countries.