Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 62 other categories.

2 AdShuffle is leading in News & Media, Health, Finance, Business Services and 21 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Germany and 22 other countries.

2 AdShuffle is leading in United States, Canada, Brazil, Venezuela and 3 other countries.