Market Share by Top Websites

1 Cirqua is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdSide is clearly lagging behind, losing to Cirqua in all segments.

Websites Categories

1 Cirqua has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Food & Drink, Lifestyle and 14 other categories.

2 AdSide is leading in Reference Materials.

Geography

1 AdSide is leading in most countries, including United States, Hong Kong, New Zealand, Philippines and 2 other countries.

2 Cirqua is leading in Japan, Indonesia and Pakistan.