Market Share by Top Websites

1 Cobalt Group is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 59 other categories.

2 AdSide is leading in People & Society, News & Media, Computer & Electronics, Software and 32 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 14 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 14 other countries.