Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 44 other categories.

2 AdSide is leading in People & Society, Autos & Vehicles, News & Media, Music & Audio and 39 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 22 other countries.

2 AdSide is leading in United States, India, Brazil, Canada and 9 other countries.